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    <lastmod>2026-02-26</lastmod>
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      <image:title>Home - Hello! And Welcome!</image:title>
      <image:caption>My name is Sarah Cameron, a qualified physiotherapist passionate about pain empowerment, education and management! So passionate in fact that I completed my Masters in Physiotherapy at UCT focusing specifically on pain management. From acute to the more complex, chronic and persistent pain, the more informed you are, the more empowered you are! I started @yourpainmatters, because it does: YOUR pain matters. This platform is meant to provide you with, and direct you to resources that are based on the latest up-to-date science (so that you can ditch Dr Google!) It is my hope that this platform acts as a catalyst, a spark, which sets off a chain reaction of learning and empowerment. I therefore encourage you to use what is posted here and on my social media platforms to stimulate your conversations with your health care team about your own personal pain management journey. Use it as a spring board! And of course, if you don’t yet have a health care team, I encourage you to find one!</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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